How much did I spend this month and how many leads did I get?
US$ 3,120 and 571 leads: US$ 5.46 each. «September leads» takes 48 % of the spend and brings 61 % of the leads.
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Your team
A marketing team that works for your company 24/7.
Why did my cost per lead go up?
You paid more per thousand impressions (+22 %) and clicks dropped (1.4 % → 0.9 %). Check the creative before the budget.
Lower Remarketing to US$ 10 a day.
It is at US$ 32 a day now. Shall I apply it?REPLY CONFIRM
Attribution Agent
Bring in more customers like the ones who already bought.
Meta learns from what you tell it. If it only sees forms, it brings you more forms. If it sees sales, it brings you buyers.
Leads from Meta land in your CRM. Meta only sees clicks and forms.
Only some close. That sale stays in your CRM and Meta never finds out.
It sends each sale, with its value, back to the campaign that brought it.
With real sales, Meta optimizes for buyers, not for the merely curious.
ROAS per Meta
3,2×
Good
US$ 1 → US$ 3.20 credited by Meta
What Meta says your sales campaigns sold, per dollar.
Cost per result
US$5,46
Watch
Your goal: US$ 5
What you pay for each lead, message or purchase, against your goal.
CTR
0,9%
Fix
Out of every 100 who see it, fewer than 1 clicks
Whether your ad gets clicks.
CPM
US$8,40
Watch
+22 % in 7 days
What it costs for a thousand people to see you.
Frequency
4,8times
Fix
The same ad, almost 5 times
Whether your audience is tired of the ad.
Funnel
62% drop off
Watch
Click → visit → cart → purchase
Where people drop off: click, visit, cart, purchase.
Real ROAS (CRM)
2,4× in sales
Good
US$ 1 in ads → US$ 2.40 in closed sales
What you actually sold for every dollar, per your CRM.
Pricing
Your ads reviewed every day, not once a month.
Analyst, strategist and media buyer in one chat, for a fixed price.
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